Jerry Memorial Business Plan – May 30th, 2009
Jim Fox – 164 Sleepy Hollow Dr, San Anselmo, CA 94960 / 415-261-4993 / fimjox@yahoo.comwww.JerryMemorial.com

The primary method of raising money currently is selling bricks to be used in and around the statue. I hope to have about a 10' x 10' area to lay bricks down for a foundation and retaining wall for the sculpture. That should leave about enough space for 400 bricks. At $100 a brick, that would raise $40,000. Cost of bricks, commission, installation, would be about $25 a brick, so net profit would be about $30,000. This does not include any money made of plaque sponsors, donors, corporate sponsors, merchandising and or benefit concerts.

Another possible revenue stream would be for people to sponsor a rose, somehow engraving their name in the stem and/or selling them cast bronze copies.

Phases:
Phase 1: (May – June) Get Approval From Fairfax. If not, look for alternate locations, San Rafael, San Francisco (Golden Gate Park Entrance or Panhandle near Haight, etc...)
Phase 2: (June – July) Preliminary fund raising, publicity, gathering June 13
th, feasibility to see if money is even available.
Phase 3: (July – Sept) Full scale fund raising, start production, benefit at Pavilion​?
Phase 4: (Oct – Nov) Finish installation and christening.

Sculpture

$5,000.00

Cast In Bronze, Chrome Plated Wings, Rose Base, Welded to solid 2” bar of metal down through center to secure through pedestal

Pedestal

$1,500.00

2' tall, 18” wide, Solid concrete base, plaque will be a door, able to lock and get inside

Bricks

$4,000.00

400 custom engraved bricks @$10 each (not included are installation or commission (about $15 a brick))

Fund Raising

$1,000.00

Brick & plaque sales overhead, seeking sponsors, doesn't include commissions

Administration

$5,000.00

Organizing people, scheduling, permits, day to day activities, rent, phone, etc.... ($1,000 a month / 5 months)

Masonry

$2,000.00

Leveling area, sand base, laying down & cementing 400 bricks

Flower Cage

$1,000.00

  Wrought Iron to keep the deer from eating the flowers

Plaque

$1,500.00

  Custom made, laser engraved (need to research)

Water

$500.00

Simple Drip irrigation system for roses and begonias

Benches

$500.00

Each bench, including installation. No backup. Recycled Plastic Park Benches

Marketing

$2,000.00

Posters, WEB site, promotional materials, mailings, public relations, press liaison

Gardening

$250.00

Sugar Magnolia Tree, Rose bushes, etc...

Merchandising

$1,000.00

Selling posters, tee shirts, collector bricks, roses, etc... This should be only needed for seed money


$25,250.00




OPTIONAL LED LIGHTING
All prices include 2 backup / replacement parts for any electronic modules.

Rainbow LED Modules

$6,400.00

16 Rainbow 9 Watt Rainbow LEDs modules, custom optics, mounting, with LED driver circuit boards $400 each LED module, including 2 backups of each LED module & driver circuitry

Power Supply

$1,000.00

5 volt DC, 40 amp (200 watt)– 2 backups – Power Supply will be located inside the Pavilion. The statue will be powered low voltage so no shock hazard, easier installation, etc... 2 backups

Computer

$3,000.00

Simple embedded computers. The simpler the circuitry, the less likely something will break. 2 backup replacement computers.

Software

$2,000.00

Software for controlling the device, includes designing rainbow animation patterns

Administration

$1,500.00

Day to day needs

Interactivity

$2,000.00

  A sensor method for people to control the lights without touching the display. No switches to break, etc.... Theramin based design. Day / night sensor

Waterproof Cases

$250.00

1 backup

Low Voltage Power

$500.00

Wires, conduit, junction boxes, installation etc.... (no back up)


$16,650.00




OPTIONAL VIDEO KIOSK
All prices include 2 backup / replacement parts for any electronic modules.

Video Screens

$1,800.00

Heavy duty, transflective (work in day or night) LCD or OLED displays. Video stored on Memory Cards, 2 backups

Audio / Speakers

$1,500.00

Water proof speakers & speakers cases, audio amplifiers, installation. 2 backups

Waterproof Case

$500.00

Includes a clear bullet proof plastic screen cover / protector. 1 backup

Control Circuitry

$1,500.00

User controls to turn on/off, mute, next scene, volume, proximity sensor. All switches will be similar to elevator buttons, not mechanical

Video Production

$2,500.00

Getting footage, editing, transferring to Memory Card.

Administration

$1,500.00

Day To Day Needs

Licensing

$2,000.00

Paying any royalties for music, video, image likenesses, etc.. to respective Intellectual Property owners (negotiable, maybe more)

Pedestal ./ Housing

$750.00

Screen / circuitry, will be separate from the main sculpture.

Low Voltage power

$500.00

Wires, conduit, junction boxes, DC power supply, installation etc....


$12,550.00






















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