Jerry
Memorial Business Plan – May 30th,
2009
Jim
Fox – 164 Sleepy Hollow Dr, San Anselmo, CA 94960 /
415-261-4993 / fimjox@yahoo.com
– www.JerryMemorial.com
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The primary method of raising money currently is selling bricks to be used in and around the statue. I hope to have about a 10' x 10' area to lay bricks down for a foundation and retaining wall for the sculpture. That should leave about enough space for 400 bricks. At $100 a brick, that would raise $40,000. Cost of bricks, commission, installation, would be about $25 a brick, so net profit would be about $30,000. This does not include any money made of plaque sponsors, donors, corporate sponsors, merchandising and or benefit concerts. Another possible revenue stream would be for people to sponsor a rose, somehow engraving their name in the stem and/or selling them cast bronze copies. |
Phases:
Phase
1: (May – June) Get Approval From Fairfax. If not, look for
alternate locations, San Rafael, San Francisco (Golden Gate Park
Entrance or Panhandle near Haight, etc...)
Phase 2: (June –
July) Preliminary fund raising, publicity, gathering June 13th,
feasibility to see if money is even available.
Phase 3: (July –
Sept) Full scale fund raising, start production, benefit at
Pavilion?
Phase 4: (Oct – Nov) Finish installation
and christening.
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Sculpture |
$5,000.00 |
Cast In Bronze, Chrome Plated Wings, Rose Base, Welded to solid 2” bar of metal down through center to secure through pedestal |
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Pedestal |
$1,500.00 |
2' tall, 18” wide, Solid concrete base, plaque will be a door, able to lock and get inside |
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Bricks |
$4,000.00 |
400 custom engraved bricks @$10 each (not included are installation or commission (about $15 a brick)) |
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Fund Raising |
$1,000.00 |
Brick & plaque sales overhead, seeking sponsors, doesn't include commissions |
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Administration |
$5,000.00 |
Organizing people, scheduling, permits, day to day activities, rent, phone, etc.... ($1,000 a month / 5 months) |
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Masonry |
$2,000.00 |
Leveling area, sand base, laying down & cementing 400 bricks |
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Flower Cage |
$1,000.00 |
Wrought Iron to keep the deer from eating the flowers |
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Plaque |
$1,500.00 |
Custom made, laser engraved (need to research) |
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Water |
$500.00 |
Simple Drip irrigation system for roses and begonias |
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Benches |
$500.00 |
Each bench, including installation. No backup. Recycled Plastic Park Benches |
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Marketing |
$2,000.00 |
Posters, WEB site, promotional materials, mailings, public relations, press liaison |
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Gardening |
$250.00 |
Sugar Magnolia Tree, Rose bushes, etc... |
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Merchandising |
$1,000.00 |
Selling posters, tee shirts, collector bricks, roses, etc... This should be only needed for seed money |
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$25,250.00 |
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OPTIONAL LED LIGHTING |
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Rainbow LED Modules |
$6,400.00 |
16 Rainbow 9 Watt Rainbow LEDs modules, custom optics, mounting, with LED driver circuit boards $400 each LED module, including 2 backups of each LED module & driver circuitry |
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Power Supply |
$1,000.00 |
5 volt DC, 40 amp (200 watt)– 2 backups – Power Supply will be located inside the Pavilion. The statue will be powered low voltage so no shock hazard, easier installation, etc... 2 backups |
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Computer |
$3,000.00 |
Simple embedded computers. The simpler the circuitry, the less likely something will break. 2 backup replacement computers. |
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Software |
$2,000.00 |
Software for controlling the device, includes designing rainbow animation patterns |
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Administration |
$1,500.00 |
Day to day needs |
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Interactivity |
$2,000.00 |
A sensor method for people to control the lights without touching the display. No switches to break, etc.... Theramin based design. Day / night sensor |
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Waterproof Cases |
$250.00 |
1 backup |
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Low Voltage Power |
$500.00 |
Wires, conduit, junction boxes, installation etc.... (no back up) |
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$16,650.00 |
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OPTIONAL VIDEO KIOSK |
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Video Screens |
$1,800.00 |
Heavy duty, transflective (work in day or night) LCD or OLED displays. Video stored on Memory Cards, 2 backups |
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Audio / Speakers |
$1,500.00 |
Water proof speakers & speakers cases, audio amplifiers, installation. 2 backups |
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Waterproof Case |
$500.00 |
Includes a clear bullet proof plastic screen cover / protector. 1 backup |
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Control Circuitry |
$1,500.00 |
User controls to turn on/off, mute, next scene, volume, proximity sensor. All switches will be similar to elevator buttons, not mechanical |
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Video Production |
$2,500.00 |
Getting footage, editing, transferring to Memory Card. |
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Administration |
$1,500.00 |
Day To Day Needs |
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Licensing |
$2,000.00 |
Paying any royalties for music, video, image likenesses, etc.. to respective Intellectual Property owners (negotiable, maybe more) |
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Pedestal ./ Housing |
$750.00 |
Screen / circuitry, will be separate from the main sculpture. |
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Low Voltage power |
$500.00 |
Wires, conduit, junction boxes, DC power supply, installation etc.... |
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$12,550.00 |
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